How to make your esports logo look good on broadcast

Did a little rant a while ago on Twitter about bad esports Team Logos so let me extent on that to give some pointers about what a good logo should have from a technical perspective. This is not to bash any design choices that are just preferences of your team. These are only pointers for when your logo is used in a broadcast.

1. Your logo should speak for itself
Don’t cramp too much in your logo. Of course on a big screen, it looks cool to include the name, esports, or gaming text, but when it is displayed in a broadcast most of the time it will be used scaled down to the point that it is hard to recognize what your logo represents. Take for instance a bracket that lays out the full tournament. Those few pixels that are reserved for your logo will not be enough to show “ESPORTS GAMING TEAM” on the bottom of your logo.

2. Make sure that your logo fits in a square
Vertical logos just always look weird on broadcast graphics and most of the time Team Logos are used in places where a square fits best. It is a minor thing, but otherwise, the broadcast will scale down your logo to the size it will fit in the allocated square.

3. Supply multiple versions of your logo
Always supply two different versions of your logo. One that looks good on a dark background and one that looks good on a light background. Different tournaments have different color schemes in their overlays so supplying them with different options is already a good step in making it look good.

Also, think about the colors of the game you are going to show your logo. Doing a blue or an orange logo in Rocket League is probably not the best idea to have as you will be one of those colors when you join the team. Or having a full yellow logo in PUBG might also cause some problems with your logo.

4. Don’t use drop shadow or non-transparent backgrounds
Drop shadow, is just out of date and, more important, harder to remove in some cases if it needs to be removed. If drop shadow is needed the production will add it themselves.

Use non-transparent backgrounds for your logos. Production will quickly cut it out and if you are unlucky it will cut off part of the actual logo.

5. Make a style-guide
You are one of many teams competing in the tournament. Having to communicate with the team what logo they want to use can be avoided if you supply the organizer with a style-guide that can and cannot be done with several versions of your logo. Saves you time on the long run and it saves the organizer time in chasing down information from you. Look at the G2 one for inspiration. Simple and to the point.

G2_Brand_Guidelines_NOV2020

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